Collaboration Proposal · Confidential

Lexi Lucks × Celine Med Spa

Performance-Based
Aesthetic
Partnership

A results-first collaboration model that removes upfront risk, aligns incentives with measurable outcomes, and builds evergreen content that drives bookings long after the campaign ends.

CO₂ Laser Resurfacing Transformation Series 140K+ Cross-Platform Views (90d) +51.2% Reach Growth · 10K Accounts 55K+ Combined Followers

Confidential Partnership Proposal · 2026

01 · Audience + Reach

Why This Audience Converts

55K+ Combined Followers

140K+ Cross-Platform Views (90d)

10,052 Accounts Reached

+51% Reach Growth (90d)

Why 90-Day Data Matters More

These aren't spike numbers from a single viral post — this is sustained, consistent reach over 90 days showing that Lexi's audience is real, growing, and engaged month after month. A CO₂ transformation series will compound on top of this baseline, not replace it.

Instagram · @lexilucksofficial · Jan–Apr 2026 (90 Days)

Total Views (90 days) 69,205

Accounts Reached 10,052 +51.2%

Non-Follower Discovery 53.4%

The Transformation Series

⚡

CO₂ Laser Resurfacing

Primary treatment — scar revision near hairline. A documented healing journey from consultation through final results at 3–6 months. Collagen remodeling, immediate brightening, progressive tightening.

Primary Series Treatment

✨

Décolletage Rejuvenation

Highly visual, dramatically photographable results. Chest skin tightening and texture improvement. Ideal for lifestyle creator content in bikini, fashion, and beach contexts.

High Visual Impact

💎

Temple Sculpting

Subtle but transformative. Before/after content that highlights facial contouring in a responsible, natural-looking way. Educates audience on non-surgical options.

Contouring Series

👁️

Under-Eye Refinement

If clinically appropriate — under-eye tightening and brightening. One of the most-searched aesthetic treatments on TikTok. Educational content drives high engagement.

If Clinically Appropriate

03 · Content Deliverables

What Gets Created

8–12

Short-Form Videos

TikTok + Instagram Reels — before, during, healing, and final results

15–25

Story Frames

Instagram Stories with direct tags, polls, booking CTAs, and real-time healing updates

3–6

Phase Chapters

"Day 1 → Healing → Month 1 → Month 3 → Final Results" documentary-style series

Dedicated Highlight

"Skin Journey" permanent highlight — evergreen lead generator on Lexi's profile

∞

Evergreen Content

Transformation content continues to surface in search and Reels algorithm for months post-campaign

Optional Livestream

Live Q&A discussion to drive deeper engagement and direct consultation bookings

04 · Collaboration Structure

The Three Phases

Initial Treatment

Celine Med Spa provides the CO₂ resurfacing and agreed treatments at a partial or full discount. Lexi documents the full consultation and treatment day — walk-through of the clinic, pre-treatment assessment, the procedure itself (as appropriate), and immediate post-care.

Clinic tour + provider introduction content
Pre-treatment consultation walkthrough
Day-of documentation (tasteful, educational)
Immediate aftercare instructions post

Low Clinic Risk · High Content Volume

Content Rollout + Performance Tracking

Content is released in timed waves over 3–6 months to align with the natural healing timeline of CO₂ (immediate → 1–3 months → peak results). Each post includes direct Celine Med Spa tag, geo-targeting for local audience, and trackable booking CTA.

Week 1–2: Healing documentary (high curiosity content)
Month 1: First results check-in
Month 3: Visible transformation reveal
Month 6: Final before/after comparison
Booking link or referral code tracked throughout

Timed Release · Trackable Results

Performance Unlock

Upon hitting agreed performance targets, remaining treatments (décolletage, temple, under-eye) are fully comped. Optional bonus content deliverables if performance exceeds targets. If targets aren't hit within the campaign window, we discuss extension or partial value exchange — never zero outcome for the clinic.

Risk Removed for Clinic

Performance Target Analysis

At the current 90-day pace of 140,000+ views across all platforms combined (Instagram, TikTok, Twitch, YouTube), the 50,000-view target represents less than the last 90 days of organic reach — before a transformation series, which consistently outperforms lifestyle content by 2–4× due to high curiosity and shareability. This target is conservative by design.

Performance Targets to Unlock Full Treatment Plan

50,000

Total views across all campaign content

— OR —

Measurable booking inquiries / consultations generated

Tracked via referral code, booking link, or self-reported "heard from Lexi" at consultation

05 · Value Exchange

What Each Party Receives

Celine Med Spa Receives

8–12 short-form videos distributed across TikTok + Instagram Reels

15–25 Instagram Story frames with direct booking CTAs

Permanent highlight archive ("Skin Journey") on Lexi's profile

Direct tags in every post driving local LA / SoCal audience

Testimonial-grade authentic content (not scripted ads — real results)

Evergreen algorithm reach continuing post-campaign

Optional referral tracking for direct consultation attribution

Local client acquisition through targeted beauty/lifestyle audience

Lexi Lucks Receives

CO₂ laser resurfacing (scar revision, full or partial phase 1)

Décolletage rejuvenation (phase 3 unlock)

Temple sculpting (phase 3 unlock)

Under-eye refinement if clinically appropriate (phase 3 unlock)

High-production content from documented transformation

Authentic brand partnership that aligns with her personal journey

Why This Model Works

Transformation content is the highest-trust content category in aesthetic medicine — viewers follow the full journey, not just the end result. Unlike a single sponsored post, a 6-month series creates compound algorithm reach, repeat touchpoints, and genuine community trust. The performance-based structure removes upfront financial risk for Celine while incentivizing Lexi to maximize distribution and engagement. Evergreen transformation content continues generating consultation leads 12–24 months after the campaign ends.